Hi! I’m Franziska.

Portrait of Franziska

As a passionate problem solver and fervent user advocate, I’ve been making impactful strategy projects happen for over 10 years – from user research over strategy development to brand & user experience design.

How can I help you?

Are you looking to create value for your customers through engaging brand & product experiences?

Then I can help you to unlock economic value by:

  • helping you understand your customers’ true needs & drivers
  • designing sustainable brand, customer, and product strategies
  • managing stakeholders with empathy and focus to drive change across the organisation
  • ensuring that increasing customer value stays the core objective in everything you do

I have worked in a variety of industries and have developed and implemented brand & customer strategies for international companies like Volksbanken Reiffeisenbanken, Covestro, Land Schleswig-Holstein, IT.NRW, Deutsche Telekom, Siemens, Vaillant, Uniklinik Düsseldorf, Baker Hughes, Allianz Direct, T-Systems, Kaspersky, Mediq, DiaExpert, Airbus, Philips, Allianz or Siemens Energy.

Would you like to learn more about brand and customer experience? Are you looking for an inspiring talk or workshop at your next event?

I am always happy to share my experience

  • as a speaker at conferences, interviews or events
  • as a certified trainer through tailored training seminars or inspirational workshops for organisations, NGOs or universities
  • as a guest author for your digital magazine or blog

Why should you work with me?

I get things done. Through my experience, I combine long-term strategic thinking with a pragmatic, result-driven work approach. This combination enables me to define a long-term vision as well as paving the way to achieve it. This includes everything from managing people, making fast and confident decisions, to solving problems as they arise.

Also, I’m incredibly passionate about designing and holding inspiring workshops and talks. I’ve been told that this is infectious, but it’s probably best to find that out for yourself: let’s have a chat! 🙃

Portrait of Franziska smiling at the camera

What else should you know about me?

I love the work I do. I also love to step aside and get inspired elsewhere. I find balance in yoga, hiking, and writing about the latter on my blog Spacefulness.

I also love connecting with people. So, whatever it is you want to chat about, feel free to reach out to me, I’d love to read from you.

hit me up